We invite you to support The Worshipful Company of Woolmen’s 14th charity Sheep Drive and Livery Fair on Sunday 27 September 2026, in support of the Woolmen Charity and the Lady Mayor’s Appeal in the presence of the Rt Hon the Lady Mayor of London, Dame Susan Langley DBE.
Taking Place this year on Southwark Bridge, thanks to the support of the City of London Corporation, the Sheep Drive is attended by around 1,000 pre-booked Freemen of the City of London along with their families and supporters. Freemen are guided in exercising their ancient “right” to herd sheep into the City over the Thames by the Guild of Young Freemen.
The Livery Fair, located North of Southwark Bridge, is a fabulous opportunity for the general public and visitors to the City to enjoy a wide range of stalls and displays including livery companies – ancient and modern – demonstrating their fascinating and ever evolving trades; along with wool, arts & crafts stalls and live displays of sheep shearing and other skills. Food and beverage stalls round off all that’s required for the perfect family day out whilst watching and counting the sheep go by …
Second only to the Lady Mayor’s Show in scale, this annual City event presents an unrivalled opportunity to demonstrate your support as part of a six-month calendar of promotional activity, commencing with the official declaration of “Bookings Open” in April, through to celebrity guest announcement and associated publicity – and culminating with the core event on the 28th of September. Throughout this period an extensive press and social media programme will take place, offering many different opportunities to engage your brand in support.
Join us in supporting a thriving, modern City of London; much of which was built from the proceeds of the wool trade in many years gone by, and where wool, as one of the most sustainable and versatile fibres in the world is as relevant today to the very fabric of society as it has ever been – whether that be for personal or industrial use. The Sheep Drive and livery Fair demonstrates the enduring link and dependency between City and nature, which remains as vital as ever to us all.
This wonderful family attraction is extensively marketed as we are a Partner of the City of London’s annual programme of outdoor cultural events.
We are delighted to confirm that The Campaign for Wool, whose Patron is HRH King Charles III, will join us as Headline sponsor.
PARTNER PACKAGES:
Silver Partner £2,500
• Logo and link to your website on the Sheep Drive website
• Full engagement in social media campaign pre, during and post event
• Silver level branding on promotional signage on Southwark Bridge
• Your company logo on the event flyer
• Two places to take part in the Sheep Drive
Gold Partner £5,000
The above, plus:
• Gold branding on promotional signage and banners on Southwark Bridge
• Four places on the Sheep Drive
• Reserved space in the Livery Fair for a stall or space for promotional or charitable purposes (subject to availability)
• Access to our VIP area
Platinum Partner £10,000
The above, plus:
• Join official media photo call with the Master Woolman and Lady Mayor.
• Partner branding on all promotional signage and banners on Southwark Bridge
• Your dedicated drive – comprising ten places – on the Sheep Drive, with photo memento
• Join official photo with the Lady Mayor and 2026 Celebrity Freeman at the Sheep Drive opening.
• Two tickets to The Worshipful Company of Woolmen’s Civic Banquet in the City of London
THE WORSHIPFUL COMPANY OF WOOLMEN I Charity No. 1188231